Before I begin to give you all the amazing benefits of this product, I would like to explain some differences between professional Moroccanoil products and the drugstore or mass produced products. The Moroccanoil product line is strictly available in professional salons and has a totally separate formula to all of the other products that call themselves Moroccan Oil, Argan Oil, etc.… This is important to know because all of these products are formulated differently and in turn do not have the benefits of the brand we are focusing on. Most drugstore products have a very small percentage of active ingredients, if any. Therefore, you will notice a price difference. You know the old saying “you get what you pay for? “ Well, it applies to this example perfectly.
Moroccanoil is the actual product line name and Argan oil (also known as “liquid gold”) is the vital ingredient found in this formula. Argan oil is found only in southwestern Morocco through to Tindouf in Algeria. The Argan tree contains almond-like kernels which are traditionally roasted and grinded into a paste, which is later squeezed by hand to extract the oil. This rich fusion has many cosmetic medicinal and culinary properties. Moroccan women use this for salads, bread dipping or in their customary dip called amlou. Traditionally, argan oil has also been used to soften skin and cuticles, heal acne blemishes and scars, reduce wrinkles and fine lines and restore split ends.
As professional hairdressers, we always strive for the best products for our clients’ hair. We have noticed a significant improvement with the health of our clients’ hair like spit ends, over porous/processed hair and dry hair/scalp. I have also personally tried this product as an after shave in the mornings and I no longer have irritation from shaving. The vitamin E and omega-6 fatty acid that it contains is also amazing for your skin. The Moroccanoil Treatment will completely transform and repair as its formula transports lost proteins for the strength of the hair. It will absorb into the hair to fill in gaps created by hot styling tools and environmental damage. The best way to use it is to apply a small amount (the size of a dime) and work throughout damp hair from mid length to ends. You can blow-dry or let it dry naturally. You can add it after your hair is dry to tame fly aways or frizz and it also adds more hydration and moisture. There is also a “light” Moroccanoil Treatment that has been made for fine hair. Check out the video in the link below for a step by step instruction to healthy hair with this amazing product! INSTUCTIONAL VIDEO