An Autumn Runaway into the 90’s

Have you ever felt the need to escape sometimes? When we are in the same loop week to week and the previous week is a mirror vision of the upcoming 9-5 schedule that is waiting for you it might cross our minds to just escape society. This is where the heart of our style proposal stems from. Some people will leave on a trip or vacation, others might undertake an expedition into the wild or face their fears in order to reset the soul by doing something like sky diving or deep sea scuba diving. Any of these ideas involve a certain action plan that must be completed before a rest can happen. There are some ways to reset the soul that involve no plan of action and no itinerary. Our vision comes from teenagers that are seeking a new way of being and in turn creating the style proposal we have created.

With the help of photographer Vincenzo Cherubino we have created a 2015 autumn style collection which arises from an early 90’s grunge feel with a rebellious attitude. We worked along side fashion stylist Kassi Meslo to put the 90’s wardrobe together and she nailed it! The make-up was provided by the very talented Kelly Parker.  These three friends take the train down memory lane and express themselves in their own individual way. This is our way of exposing the spirit of our collection. Enjoy!

This photo shows the amount of attitude in the collection. From Ksenija's un-done hair to her weathered boots

This photo shows the rebelious attitude in the collection. From Ksenija’s un-done hair to her Betsy Johnson Stomp sparkle boots. She’s rocking vintage Escada jean shorts with shredded black tights and a BH Emporium crop top. Her leopard vest is from Lucynna Jaworski and she’s got Versace clip-on earrings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although the collection is rugged, we wanted to show the contrast in textures with Laura. He beautiful curls under her hooded garment.

Although the collection is rugged, we wanted to show the contrast in textures with Laura. Her beautiful curls under her pink lace Linda Lundstrom hoodie and virgin zip mini dress.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fall Shoot B1

This scene screams 90’s! Our fashion stylist (Kassi Meslo) incorporated some props from the 90’s for some nostalgia. Brandon is wearing BMW original racing pants with a 90’s icon tee with a Moschino sparkle vest and Harry Rosen vintage tuxedo shoes.

 

Laura defenitly defines 90's grunge with a bad ass demeanor. Laura has some of the best natural curls I have ever worked with. I went with more of an "I don't care what my hair looks like" mood with the bandana. A touch of fuchsia in her curls just because these girls can get away with anything on the street.

Laura defenitly defines 90’s grunge with a bad ass demeanor. Laura has some of the best natural curls I have ever worked with. I went with more of an “I don’t care what my hair looks like” mood with the bandana. A touch of fuchsia in her curls just because these girls can get away with anything on the street. She is wearing a Pepe skirt with a 90’s icon tee.They abandoned everything to seek soul reset.

 

Brandon is killing it on the skateboard! He's wearing an original BMW Racer vest with an Evolve and Rebel tee. He is really the only guy I know that can get away with wearing those slick leggings too!

Brandon is killing it on the skateboard! He’s wearing an original BMW Racer vest with an Evolve and Rebel tee. He is really the only guy I know that can get away with wearing those slick leggings too!

 

ALL OF THE CLOTHING USED IS 100% VINTAGE 90'S APPAREL!

Facebook Cover page-90'sMAKEUP PROVIDED BY KELLY PARKER (@mua_by_kelly)

 

Ksenija with phonePHOTOGRAPHY BY VINCENZO CHERUBINO (@vincenzocherubino)

Ksenija tracks

STYLED BY KASSI MESLO AT PARISIAN LAUNDRY BOUTIQUE(@kassimeslo)

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HAIR STYLED BY YOURS TRULY-BRUNO CHERUBINO (@brunocherubino)

 

 

 

 

Winter Trends Turn Heads at Paris Fashion Week

 As we all know, the looks that the best fashion designers are showing on the runway will always be paired with the latest trends in women’s and men’s hairstyles. One of the best times to keep your eyes peeled for this is during Paris Fashion week. I was lucky enough be in Paris for the Mondial Coiffure Beauté (Paris Hair Show) at the beginning of this annual affair with Pino our artistic director. Since we definitely felt a buzz in the air, I wanted to look into what was really going on with hair and fashion in Europe. One of the big trends for fall/winter this year is skirts paired with sweaters. Designers like Nina Ricci, Bottega Veneta and Ralph Lauren all sported these different combinations of textures. The hair varied from each designer but what we saw were very simple looks. Nina Ricci showed loose ponytails that were tied back with a black ribbon. They were styled mainly with a center part to create a small amount of volume around the crown, and the looks were very smooth with long layers. This is a soft feminine look that is easily wearable for all age groups.

Nina Ricci swept ponytail

Nina Ricci swept ponytail

 

Bottega Veneta pays tribute to German actors Hedy Lamarr and Marlene Dietrich with this fall/winter collection. Hairstylist Guido introduced a modern take on this inspiration: “I kept thinking of Jodie Foster in Taxi Driver–disco hair, shoulder pads, power dresses. The 1940’s and the 70’s get interchanged.” He wanted to create a cloud of curls that was going to show off the silhouette of exaggerated collars and high necks. Guido made a detailed hair part that was right above the models’ highest point of the eyebrow. The part was combed over which followed an explosion of frizzy curls on both sides…definitely not an everyday look for the office.

As we look over to Ralph Lauren, Guido from Redken says that 90% of the models are in hats because of the designers’ idea of the American classic beauty this winter. The other 10% are showing an un-done pony tail with a small section of hair wrapped around the elastic. This is definitely a quick and easy look for the office!

This winter gives us a lot of ideas to play with (some of them easier than others). Possibly the hardest look to translate into everyday life was from Prada. In their display the hair was in tangled wet-looking waves with dark roots; similar to an ombré. To re-create this out-of-the-shower proposal, all you need to do is scrunch a wet-look gel (such as Moroccanoil Styling Gel) through your damp to wet hair and twist the ends with your fingers. This style was one of the most popular looks in Milan’s fashion week in September.

Check out some of the pictures below for all of the new styles for the season!

Fall Preview 2012: A Time To Dream

Beautiful Coiled Curls

Have you ever had a dream in which you never wanted to wake up? That was the main theme of the Angelo Seminara’s collection yesterday at the Metro Academy in Toronto.  Mackenzie, Yesy and I represented our Pino’s Salon team with much anticipation and excitement. Award winning Seminara “British Hairdresser of the the Year” took the stage to show us his fabulous and dreamy new fall 2012 hair collections.

We  noted that Seminara’s styles are based on classic looks updated by dusty colors, custom shapes and textures. Almost like an Alice in Wonderland theme, this collection brings seductive, feminine and nude looking tones in hair color. It represents a modern woman that is bringing forth something that has been inspired by the past.  Seminara loves the element of dreaming,   In turn,  this image of dreaming provides unity in color and shades.  “We have to be able to dream in life and to come up with all this beautiful work” he says.  We cut and style the hair in a certain way or have specific techniques but for Seminara it’s about opening up your mind in order to seek the unknown. This is what unleashes the creativity!

Architecture is a major part of how trends are born in modern hair dressing.  A video of modern Parisian structural designs was shown during the presentation. The buildings had classic Parisian designs with a great modern feel.  I felt that Seminara’s proposals were very relevant to this architecture because they combine both the classic and fresh designs.

Mirroring our belief in using natural products Seminara also agrees that staying away from plastics and silicone is the direction our industry needs to embrace.   Our Pino’s Salon team loves that we can provide clients with  new products and services like ammonia free color, pareben free and gluten free products.  These are gentle for the clients’ scalp and hair and are very enjoyable also for the professional stylist to use.  More and more we are conscious of the environment and how the planet is impacted by the use of harmful chemicals.  Not only do these harmful toxins cause problems in our bodies but they have a huge impact on our earth.  New methods of doing hair promotes this type of natural movement.

Striving towards excellence means that you constantly seek new and better ways to make the clients’ experience superb!  Affiliating ourselves with suppliers and educators that continue in their search also for excellence keeps us inspired, excited and moving forward…with…and for our client!   Healthy and shiny hair with an element of fun can certainly be achieved. Dare to dream.

 

Me Yesy and Mackenzie