SS17 Hair Trends

Spring Summer 2017 Trends

Can you believe we are actually here? Summer! One of Canadas most cherished times! Along with summer we associate many things. Camping, swimming, fishing, canoeing, blah blah blah…lets get real here! We love these activities, but, we LOVE the main ingredient that makes all of these things amazing: THE SUN! In turn, we are proposing what makes us feel free as we reacquaint ourselves in form of style and hair.

It’s all about being comfortable with our natural beauty and feeling free. This is where our Spring Summer 17’ trends stem from. We will be proposing a series of fun and wearable looks within our collection this year. Referencing reliable sources but most of all the looks coming from our own creative ideas. Let’s will jump right into the fun!

            Showing off that pink & lavender pastel!

As we all know the balayage/ombre looks are here to stay and are in full effect for who want a natural look. These looks are also created for people that like to be more daring and love fantasy colours. Our proposal this season is “natural meets fantasy”. We took variations of blending methods and incorporated them with silver-blonds and pastel colours. The incorporation of braids to create a bohemian look is very big this season as well. Deriving from people going to music festivals to people using braids for convenience at the gym. Keep reading to find out why pastel colours suite you more than you would think…

PASTEL PERFORMANCE

Look created by Pino. 50’s inspired pompadour

The wonderful thing about pastel colours is that they give your skin tone the immediate illusion of a tan. Just think about why people go lighter. The visual of a blonde with no gold tones in will suite almost every skin tone. Add a muted colour (pastel) to this and you are generally still a high lift blonde looking like you just got back from a quick 3 day getaway in the Bahamas.

Pink  & Lavender Crossroads

Our first model (Emily) is what hair colourists consider a rare gem. This means that she has natural virgin hair and has never coloured it! Since we are working with such a great palette (Natural level 6-7) we had the opportunity to create pastel colours. The pastels formed from a silver shadow root and went into a pink and lavender. To achieve this we had to lighten Emily’s hair as light as we could past a pale yellow. As you can see in the pictures we created the shadow root first and then applied our pastel using a balayage technique. The pastel lavender was placed around the nape area so that when she braids her hair both pastel colours will intertwine with each other and create a boho meets fantasy look. There are endless ways of showing off these colours. Soft waves so the lavender can peek through, straight, so you can see the seamless blend of the shadow root.

Here is our SS17 Collection in photos! Enjoy!

Hair coloured & styled by Bruno Cherubino (bruno_cherubino)

Photographed by Vincenzo Cherubino (vincenzocherubino)

Makeup by Kelly Parker (mua_by_kelly)

 

 

 

       Look created by Pino! Reverse braid with a 50’s inspirited front pump

                                      We live for the summer!

 

 

 

Look created by myself (Bruno) I wanted to show off the balayage with the swoop tucking into the nape area and intertwining the lavender into a braid.

    Classic image of the balayage with the lavender peeking underneath

 

 

Rose Gold Hair

     

         Ever dream of rose gold hair? It’s been a while since we’ve posted any colour transformations lately. So I thought we should go for a big one! This picture below shows Magdalena and her dark mahogany violet hair.  We wanted to go for a shadow root or balayage concept for easy maintenance. This technique would make it easy for colour touch-ups until the blend grows farther down and is needed to get painted up again.

 

Before the 4.5 hour process

It took us a while but we got it!!!

Suitability

Magdalena has fair skin with warm tones so we decided to keep the colour quite warm still. Rose gold hair is perfect for her! I’ve always pictured her as a blonde, therefore, anything lighter than her natural (light ash brown) would suit her AND compliment her skin tone. We decided on a rose gold with a metallic reflexes so that the colour would shimmer in bright lights. In order to achieve something like this you need to take out almost all of the warmth and bring it to a light blonde. The lighter we lift, the more of the metallic reflex will be shown.

Technicals

With an opportunity like this transformation I decided to use Olaplex formula to protects Magdalenas’s hair. Olaplex is known amongst the hair industry as the catalyst of healthy hair during a drastic colour change. In other words, your hair won’t be on the ground after you achieve your six level lightening jump. We add this product within our lightener to keep the hair bonds strong. It also comes with a treatment mask to rebuild the internal strengthening bonds of the hair. If you are interested in doing a change like this or any type of drastic change then call in and book a consultation with us so we can create a game plan!

We had to capture the emotional middle stage of this process

 

↓ CLICK HERE ↓

*****Slow Motion Rose Gold Video*****

 

Toning Magda’s hair was just too much fun! I used Maraes colour from Karaal to get the shadow root and for the rose gold I used a combination of Maraes and Pravana. I prepared half of the Pastel Lavender and Pastel Coral.

 

The Pore Truth

We have unlocked the pore truth! Have you ever spent an entire morning makeup-session staring at your reflection wondering why your pores have begun to take over your face? Well, it’s not that you’ve developed a whole slew of new pores, or more have come out from their hiding places. Your skin care regime just needs a little tweaking. For those who aren’t aware a pore is a route or a channel by which the skin’s surface can be reached. Pores house a hair follicle and sebaceous gland and serves as a gateway for sebum. The sebum is our skin’s natural oil.

Myth or Truth?

While many people believe you can get rid of pores, this is simply a myth. The truth is that you cannot banish them completely, but with the right skin care, you can make pores look less noticeable. You can make pores appear smaller by removing the excess sebum, debris, and makeup that has built up within them. Oil sitting at the mouth of a pore also contributes to the problem of large pores given that the oil may reflect light which would make the openings once again appear larger than they really are.

Pores

How do we develop pores you ask? Pore size is largely determined by genetics. Although, poor hygiene and its resulting dirt and oil and the dead skin cells that lurk about underneath the surface of your skin. This can contribute to making pores look much larger. If a pore becomes clogged, it is stretched temporarily and it will in turn become more apparent. So when your esthetician tells you to make sure you’re taking care of your skin at home, listen to her, she’s trying to save you from large pores!

Other Beliefs

Aging and sun damage also contribute to pore size; the skin around a pore loses its firmness when we age and the pore may appear larger due to the lack of support from the surrounding tissue. The pore truth is getting regular facials is of key importance if you are trying to keep your pore size at bay simply because the esthetician will do extractions which will help to clear the debris that has built up over time. Another myth that tends to surround pore size involves steaming them. Contrary to popular belief, pores cannot ‘open and close’ with steaming; this is because pores do not have muscles around their openings. Steaming instead, helps to loosen underlying debris, which makes for easier extractions.

We can therefore see that although annoying, pores are an essential part of our facial structure and having a route for our natural oil to derive from is of the upmost importance. It’s all about managing them to make sure they look their best! That is the pore truth!

Winter Fashion

Winter Fashion outfits are glistening the runways everywhere this year. From New York to Paris winter is one of the favorite seasons in terms of clothing; it’s the time of year where one gets to wear cute jackets, scarves, and boots! What better items to accessorize your outfit with!

The Debuts

This years’ season debuts with three main colours which align perfectly with the holiday season. Deck yourself out head to toe in white and accessorize with red and/or black. Wear some white faux fur and add a bright pop of colour; accentuate your lips with a red hue and pair them with a black smoky eye and prepare to get noticed.

As the months leading up to the New Year begin to get chilly, a jacket tends to be the number one item needed in your wardrobe. In terms of what to wear for jackets this year, you have a plethora of options! Firstly, soft material jackets are in; who wouldn’t want to cuddle up close to someone who feels nice and soft while keeping warm at the same time! Puffer jackets continue to be in style; however they are being made to look sleek at the same time. This allows you to be winter ready without looking like a marshmallow; while avoiding looking like one, make sure your puffer jacket instead stays within the ‘marshmallow’ colour scheme; light pink, light yellow and light blue.

Trends

The next jacket trend to keep an eye on is the wearing of a plaid coat. This can easily be tied together with your outfit by wearing some kind of matching scarf. You can also pair skinny jeans with your plaid coat and add a bit of different texture by adding a furry hood. This will give you some distinction between all the different pieces of your outfit. If you aren’t so much into the marshmallow colours, you can go back to the look of traditional black, but make sure that you pair it with a bright coloured scarf to add some definition. Coats with a fastened collar are also being talked about this year. Fastening it helps to achieve that ‘high fashion’ look being found on runways across the globe.

Pairings

Since the winter season tends to be cooler, make sure that you are laying your clothes. However keep them paired with bright knits in order to add distinction and to avoid looking too frumpy. Flashes of bright, neon colours could be just the pop you need to take your look to the next level. When adding colour this holiday season stay within the realm of jewel tones. These consist of amethyst, sapphire, emerald, ruby, garnet and citrine.Winter Fashion

When going out for a night on the town channel your inner punk and rock the night away. Start by dressing head to toe in leather or black velvet. Add a little personal flare by making slashes in your pants to create a sort of grunge look; if you don’t want to wear pants, grab a black mini skirt and put some ripped black tights on underneath. Pair either of these choices with black studded boots and you’ll be the hit of the party! Tone on tone colour is huge this year so add a little fun to your punk look by doing black matte nails with a French tip but instead of using white for the tip, use a shimmery black!

Take these tips and you are well on your way to being a fashionista for the New Year!

An Autumn Runaway into the 90’s

Have you ever felt the need to escape sometimes? When we are in the same loop week to week and the previous week is a mirror vision of the upcoming 9-5 schedule that is waiting for you it might cross our minds to just escape society. This is where the heart of our style proposal stems from. Some people will leave on a trip or vacation, others might undertake an expedition into the wild or face their fears in order to reset the soul by doing something like sky diving or deep sea scuba diving. Any of these ideas involve a certain action plan that must be completed before a rest can happen. There are some ways to reset the soul that involve no plan of action and no itinerary. Our vision comes from teenagers that are seeking a new way of being and in turn creating the style proposal we have created.

With the help of photographer Vincenzo Cherubino we have created a 2015 autumn style collection which arises from an early 90’s grunge feel with a rebellious attitude. We worked along side fashion stylist Kassi Meslo to put the 90’s wardrobe together and she nailed it! The make-up was provided by the very talented Kelly Parker.  These three friends take the train down memory lane and express themselves in their own individual way. This is our way of exposing the spirit of our collection. Enjoy!

This photo shows the amount of attitude in the collection. From Ksenija's un-done hair to her weathered boots

This photo shows the rebelious attitude in the collection. From Ksenija’s un-done hair to her Betsy Johnson Stomp sparkle boots. She’s rocking vintage Escada jean shorts with shredded black tights and a BH Emporium crop top. Her leopard vest is from Lucynna Jaworski and she’s got Versace clip-on earrings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although the collection is rugged, we wanted to show the contrast in textures with Laura. He beautiful curls under her hooded garment.

Although the collection is rugged, we wanted to show the contrast in textures with Laura. Her beautiful curls under her pink lace Linda Lundstrom hoodie and virgin zip mini dress.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fall Shoot B1

This scene screams 90’s! Our fashion stylist (Kassi Meslo) incorporated some props from the 90’s for some nostalgia. Brandon is wearing BMW original racing pants with a 90’s icon tee with a Moschino sparkle vest and Harry Rosen vintage tuxedo shoes.

 

Laura defenitly defines 90's grunge with a bad ass demeanor. Laura has some of the best natural curls I have ever worked with. I went with more of an "I don't care what my hair looks like" mood with the bandana. A touch of fuchsia in her curls just because these girls can get away with anything on the street.

Laura defenitly defines 90’s grunge with a bad ass demeanor. Laura has some of the best natural curls I have ever worked with. I went with more of an “I don’t care what my hair looks like” mood with the bandana. A touch of fuchsia in her curls just because these girls can get away with anything on the street. She is wearing a Pepe skirt with a 90’s icon tee.They abandoned everything to seek soul reset.

 

Brandon is killing it on the skateboard! He's wearing an original BMW Racer vest with an Evolve and Rebel tee. He is really the only guy I know that can get away with wearing those slick leggings too!

Brandon is killing it on the skateboard! He’s wearing an original BMW Racer vest with an Evolve and Rebel tee. He is really the only guy I know that can get away with wearing those slick leggings too!

 

ALL OF THE CLOTHING USED IS 100% VINTAGE 90'S APPAREL!

Facebook Cover page-90'sMAKEUP PROVIDED BY KELLY PARKER (@mua_by_kelly)

 

Ksenija with phonePHOTOGRAPHY BY VINCENZO CHERUBINO (@vincenzocherubino)

Ksenija tracks

STYLED BY KASSI MESLO AT PARISIAN LAUNDRY BOUTIQUE(@kassimeslo)

group shot





















HAIR STYLED BY YOURS TRULY-BRUNO CHERUBINO (@brunocherubino)