Have you ever felt the need to escape sometimes? When we are in the same loop week to week and the previous week is a mirror vision of the upcoming 9-5 schedule that is waiting for you it might cross our minds to just escape society. This is where the heart of our style proposal stems from. Some people will leave on a trip or vacation, others might undertake an expedition into the wild or face their fears in order to reset the soul by doing something like sky diving or deep sea scuba diving. Any of these ideas involve a certain action plan that must be completed before a rest can happen. There are some ways to reset the soul that involve no plan of action and no itinerary. Our vision comes from teenagers that are seeking a new way of being and in turn creating the style proposal we have created.
With the help of photographer Vincenzo Cherubino we have created a 2015 autumn style collection which arises from an early 90’s grunge feel with a rebellious attitude. We worked along side fashion stylist Kassi Meslo to put the 90’s wardrobe together and she nailed it! The make-up was provided by the very talented Kelly Parker. These three friends take the train down memory lane and express themselves in their own individual way. This is our way of exposing the spirit of our collection. Enjoy!
This photo shows the rebelious attitude in the collection. From Ksenija’s un-done hair to her Betsy Johnson Stomp sparkle boots. She’s rocking vintage Escada jean shorts with shredded black tights and a BH Emporium crop top. Her leopard vest is from Lucynna Jaworski and she’s got Versace clip-on earrings.
Although the collection is rugged, we wanted to show the contrast in textures with Laura. Her beautiful curls under her pink lace Linda Lundstrom hoodie and virgin zip mini dress.
This scene screams 90’s! Our fashion stylist (Kassi Meslo) incorporated some props from the 90’s for some nostalgia. Brandon is wearing BMW original racing pants with a 90’s icon tee with a Moschino sparkle vest and Harry Rosen vintage tuxedo shoes.
Laura defenitly defines 90’s grunge with a bad ass demeanor. Laura has some of the best natural curls I have ever worked with. I went with more of an “I don’t care what my hair looks like” mood with the bandana. A touch of fuchsia in her curls just because these girls can get away with anything on the street. She is wearing a Pepe skirt with a 90’s icon tee.
Brandon is killing it on the skateboard! He’s wearing an original BMW Racer vest with an Evolve and Rebel tee. He is really the only guy I know that can get away with wearing those slick leggings too!
ALL OF THE CLOTHING USED IS 100% VINTAGE 90'S APPAREL!
Ready for Spring Summer Fashion Trends? In connection to my spring/summer trends 2015 I wanted to feature some fashion to go along with the hair. Now, I do know the basics and the “do nots” about fashion but when it comes to fashion trends I have to guide people to a friend of mine. Kassi Meslo knows the ins and outs along with whats hot for this spring/summer. She has been in the fashion industry for many years and only brings in the best for each season to her boutique. Kassi shares the run down for the people!
THE LOOKS
The spring summer 2015 runway shows proved that fantasy in a garden full of florals and lace have truly come to life. The look is serene, clean and feminine mean. Chanels show case was something of a modern day Alice In Wonderland meets fairy princess at Dolce and Gabbana. Crocheted caps attached with peakaboo viels and baubles galore.
Spring Summer fashion trends by John Gallianos
John Gallianos first show since 2011 for Maison Martin Margiela turned out black and white, kahki tones and detailed black ensembles. If you are in doubt what pieces to add to this seasons wardrobe look no further than the following: Glamorous jumpers, leg slit long dresses, shirtdresses, anything yellow from amber, canary, saffron to marigold. Gingham, black and white, culotte pants, blue and white combos, kimono type trench coats (as seen above). Pops of lavender, head to toe white (as seen for Roberto Cavalli and Balenciaga) , skin toned fabrics and detailing, obi belts (great for whittling the waist). The spring summer fashion trends also include flats, slides and sneakers paired with dresses are also essentials. One shoulder cuts, roomy denim, and if your daring the fancy apron. This is just to sum up the essentials. Now what are you waiting for? Get shopping!
Have you ever had a dream in which you never wanted to wake up? That was the main theme of the Angelo Seminara’s collection yesterday at the Metro Academy in Toronto. Mackenzie, Yesy and I represented our Pino’s Salon team with much anticipation and excitement. Award winning Seminara “British Hairdresser of the the Year” took the stage to show us his fabulous and dreamy new fall 2012 hair collections.
We noted that Seminara’s styles are based on classic looks updated by dusty colors, custom shapes and textures. Almost like an Alice in Wonderland theme, this collection brings seductive, feminine and nude looking tones in hair color. It represents a modern woman that is bringing forth something that has been inspired by the past. Seminara loves the element of dreaming, In turn, this image of dreaming provides unity in color and shades. “We have to be able to dream in life and to come up with all this beautiful work” he says. We cut and style the hair in a certain way or have specific techniques but for Seminara it’s about opening up your mind in order to seek the unknown. This is what unleashes the creativity!
Architecture is a major part of how trends are born in modern hair dressing. A video of modern Parisian structural designs was shown during the presentation. The buildings had classic Parisian designs with a great modern feel. I felt that Seminara’s proposals were very relevant to this architecture because they combine both the classic and fresh designs.
Mirroring our belief in using natural products Seminara also agrees that staying away from plastics and silicone is the direction our industry needs to embrace. Our Pino’s Salon team loves that we can provide clients with new products and services like ammonia free color, pareben free and gluten free products. These are gentle for the clients’ scalp and hair and are very enjoyable also for the professional stylist to use. More and more we are conscious of the environment and how the planet is impacted by the use of harmful chemicals. Not only do these harmful toxins cause problems in our bodies but they have a huge impact on our earth. New methods of doing hair promotes this type of natural movement.
Striving towards excellence means that you constantly seek new and better ways to make the clients’ experience superb! Affiliating ourselves with suppliers and educators that continue in their search also for excellence keeps us inspired, excited and moving forward…with…and for our client! Healthy and shiny hair with an element of fun can certainly be achieved. Dare to dream.
MAKEUP PROVIDED BY KELLY PARKER (@mua_by_kelly)
PHOTOGRAPHY BY VINCENZO CHERUBINO (@vincenzocherubino)
